Aldi | Winning Arfa TV Spot

 

We won! Thanks to everyone involved!

“Announced at the start of May, the contest saw ITV’s panel of judges – including ITV Creative executive creative director Tony Pipes, MullenLowe outgoing executive creative director Mark Elwood and System1 chief innovation officer Orlando Wood – wade through hundreds of entries, the best of which aired this evening during Britain’s Got Talent. Cornwall resident Arfa the dog bested the competition by recreating Aldi’s “Like brands” spot on his search for high-quality food.”
— Campaign

Director: Sam Boydell
Voice-Over: Tim Boydell Snr
Dog Handler: Sheila Boydell
Assistant Creative/Copywriter: Gabriella Old

 
advertising, Film Making, marketing, Commercials DirectorSam BoydellBOYDE Studiosaldi, itv, peoples ad break, competition, Arfa, Dog, Canine, brands, food, winner, creative, contest, britains got talent, Cornwall, campaign, drum, director, voice over, dog handler, copywriter, script, joke, cute, advertising, advert, marketing, content, film maker, cat advertComment