Munch | Museum, Oslo
In spring 2021, a brand new museum opens by Oslo’s waterfront, tailor-made for the worlds largest collection of art by Edvard Munch. The new MUNCH will be the number one destination for experiencing Edvard Munch’s life and art.
After creating a bespoke piece of music for the museum’s launch video, it was decided we should roll the music out throughout much of the launch media, as well as inside the museum, in public spaces and on transport links.
We’ve always believed Music can play huge roles in affirming a brands identity. By applying the same (or similar) music throughout their media landscape, it makes a statement that the new identity is fresh & bold and creates clear connections for audiences listening.