In a beautiful idea, Abbott Mead Vickers BBDO has orchestrated an exhibition for the Museum of Childhood in London giving life to kids' imaginary friends.

Aardman, Psyop and Becky and Joe were among those tasked with creating models based on children’s descriptions of the characters. Rankin was then brought in to photograph the kids with the models for The Imaginary Friends Collection, which opened last week. AMV BBDO has also created a poster campaign to draw attention to the institution, which is part of the Victoria and Albert Museum. The campaign was conceived by Amar Marwaha and Arvid Härnqvist. Mario Kerkstra illustrated the poster ads.